Addressing complex post-pandemic sales challenges at Zühlke

Zuhlke faced complex post-pandemic B2B sales challenges with reduced face-to-face interactions and lengthy sales cycles involving multiple stakeholders. They needed to equip technical consultants and project managers with sales skills for their direct customer interactions.

Sales case studies

 How Nutreco uses SPIN® Selling to meet its strategic sales objectives and adapt to new challenges

How Nutreco uses SPIN® Selling to meet its strategic sales objectives and adapt to new challenges

Challenge Nutreco aimed to elevate their sales approach to consultative selling, particularly crucial for their technical

 Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

Challenge Close Brothers wanted sales skills training that would improve the core selling skills of their Account Managers,

 Essity ensure their sales and marketing skills fully support their sustainability efforts

Essity ensure their sales and marketing skills fully support their sustainability efforts

Challenge Building a sales skillset that will ensure all customer conversations consider sustainability implications in a

 John Hogg are taking their commercial teams to the next level

John Hogg are taking their commercial teams to the next level

Challenge Highly specialised and qualified teams needed to strengthen their commercial skills across the board to drive

 Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities

Challenge Scientifica wanted to implement a sales training methodology that would improve customer conversations and ultimately

 PostNord Strålfors - creating key insights and value for customers in a competitive market

PostNord Strålfors - creating key insights and value for customers in a competitive market

Challenge PostNord Strålfors work in the highly competitive digital communication space. Relying on product knowledge and

 How SPIN Solo united Promote's global sales teams

How SPIN Solo united Promote's global sales teams

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Moneyhub's strategy for accelerated growth

Moneyhub needed skills that would help them create and succeed in new market space. Our solution gave them a framework to explore complex client issues and opportunities, present a persuasive case and build better customer relationships.

Negotiation case studies

 John Hogg are taking their commercial teams to the next level

John Hogg are taking their commercial teams to the next level

Challenge Highly specialised and qualified teams needed to strengthen their commercial skills across the board to drive

 Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results

Challenge Building a sales mindset and skillset in ‘reluctant’ sellers who need to sell and negotiate successfully in

 Successfully navigating Fintech: Moneyhub's strategy for accelerated growth

Successfully navigating Fintech: Moneyhub's strategy for accelerated growth

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 Negotiating continued growth at IBM Germany

Negotiating continued growth at IBM Germany

Challenge IBM Germany faced declining hardware revenue (65% to 47%) and needed effective negotiation skills to succeed in the

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