Hill-Rom, the fast growing supplier of hospital beds and related equipment, continues to extend the use of Huthwaite’s SPIN® Selling programmes.
Hill-Rom has used SPIN® Selling throughout Europe over the past four years, using Huthwaite’s local representatives to deliver the programmes in local languages.
In June this year, the company took the relationship a step further when UK training manager, Andy Jones, attended a Train-the-Trainer event to become a SPIN® accredited trainer. Andy will deliver the programme to Hill-Rom’s UK sales force over the year ahead. This move is part of Hill-Rom’s continuing strategy to win a greater share of the UK market for its high quality equipment.
Andy Jones commented, “I knew that Paul Bagley, Hill-Rom’s European Training Manager, had introduced SPIN® in Europe several years ago and it seemed the ideal programme to give our sales team the high level skills they need to sell our top-of-the-range equipment. I am looking forward to delivering the programme.”