Huthwaite's Featured Case Study

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite International 2 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Scientifica uses SPIN Selling to convert more opportunities

Huthwaite International 2 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Huthwaite International 2 min read

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

Essity ensure their sales and marketing skills fully support their sustainability efforts

Huthwaite International 1 min read

Essity ensure their sales and marketing skills fully support their sustainability efforts

Essity ensure their sales and marketing skills fully support their sustainability efforts and align with their global values and initiatives.

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Huthwaite International 3 min read

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Find out how Sopra Steria chose the right sales methodology, challenged their consultants and ensured that new behaviours were sustained.

Huthwaite International 2 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Huthwaite International 2 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Huthwaite International 2 min read

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Anders Hjort 2 min read

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Learn how SPIN® Selling has helped Dachser to retain the high performance standards and recruit outstanding sales talent.

Eversheds finds a rare and cherished skill in Huthwaite

Huthwaite International 2 min read

Eversheds finds a rare and cherished skill in Huthwaite

Discover how Eversheds seamlessly implementation of SPIN Selling into their business using a simple yet strongly structured approach.

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Huthwaite International 3 min read

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Learn how Royal Mail found and addressed a pressing need to recruit a new generation of sales professionals with SPIN training

Huthwaite International 3 min read

Vertex – Spreading the word

Learn how Vertex are managing customer relationships with effective communication.

Huthwaite International 1 min read

EAO - Recommending the right solution

With approximately 650 employees and a turnover of 125 million Swiss Francs, EAO’s objective is to penetrate the world market. As part of this project, Huthwaite Deutschland GmbH delivered one SPIN®

Albion: Making a Difference that’s Easy to Spot

Huthwaite International 2 min read

Albion: Making a Difference that’s Easy to Spot

Rather than opting for a prescriptive training programme, Albion worked in partnership with Huthwaite consultant Paul Loxley to develop a bespoke training solution.

Case Study – Telephonetics VIP – Talking a common language at Telephonetics VIP

Huthwaite International 3 min read

Case Study – Telephonetics VIP – Talking a common language at Telephonetics VIP

Working with Huthwaite International, a series of SPIN®-based programmes were developed to enhance the skills of the sales team and other departments across Telephonetics VIP.

AGFA Sales Teams get the Complete Picture

Huthwaite International 2 min read

AGFA Sales Teams get the Complete Picture

AGFA Poland came to Huthwaite International, for help in recognising the needs of their customers. Find out how we utilised our renowned SPIN® Selling programme, to help them achieve this.

Sony - SPIN Opportunity Management Programme

Huthwaite International 1 min read

Sony - SPIN Opportunity Management Programme

Sony's video conferencing sales team came to Huthwaite to help 30 delegates from 15 countries, practise their selling skills in their native language.

Oxford Instruments Chooses Huthwaite International

Huthwaite International 1 min read

Oxford Instruments Chooses Huthwaite International

Oxford Instruments came to us looking for help in developing a much more structured, define sales strategy through our bespoke training solutions.

A Healthy Sales Outlook for Siemens Healthcare

Huthwaite International 3 min read

A Healthy Sales Outlook for Siemens Healthcare

Siemens Healthcare came to Huthwaite International, looking to improve its sales and support offerings through enhancing communication skills.

Strategic Sales Development for PTT Telecom in the Netherlands

Huthwaite International 1 min read

Strategic Sales Development for PTT Telecom in the Netherlands

We position ourselves right at the centre of PTT Telecom's newly adopted Strategic Sales Development (SSD) programme.

Tata Telecom Achieve Leadership Position

Huthwaite International 1 min read

Tata Telecom Achieve Leadership Position

With a mission to increase their market share, Tata Telecom, one of the leading total business communications solutions in India, came to Huthwaite International for help.

ABB Develops a Total Solutions Approach to Selling

Huthwaite International 1 min read

ABB Develops a Total Solutions Approach to Selling

Huthwaite International's SPIN Selling allowed ABB Total Solutions to adopt a consultative approach to selling.

Huthwaite International 1 min read

Appraisals at Warburtons

Huthwaite International help Warburtons create a clearly defined appraisal process, reinforced with comprehensive training.

Huthwaite International 2 min read

Coolspirit, Beating the Recession

Coolspirit work with Huthwaite International deliver on an ambitious growth plan to treble in size within five years.

Huthwaite International 3 min read

NATS - Sales Without the Bite

Huthwaite International Helps National Air Traffic Services Sell with Integrity.

All Questions Lead to SPIN® for Swisslog Healthcare Solutions Europe

Huthwaite International 3 min read

All Questions Lead to SPIN® for Swisslog Healthcare Solutions Europe

Hospital logistics experts turn to Huthwaite International to help develop consultative sales skills.

Improving customer CARE – adding value through service at ACAS

Huthwaite International 2 min read

Improving customer CARE – adding value through service at ACAS

ACAS add value through service and meet a new set of revenue targets

A positive change in habits helps the habitat experts at Legacy

Huthwaite International 2 min read

A positive change in habits helps the habitat experts at Legacy

Legacy Habitat Management win more business with SPIN® Selling

Cryovac and Sealed Air Join Forces to Become one of Europe’s Leading Package Suppliers

Huthwaite International 1 min read

Cryovac and Sealed Air Join Forces to Become one of Europe’s Leading Package Suppliers

Cryovac work with Huthwaite International to develop selling skills for opportunities in new sectors

Pfizer use SPIN® for a Winning Combination

Huthwaite International 0 min read

Pfizer use SPIN® for a Winning Combination

Pfizer further develop their sales skills to meet new challenges of selling a growing range of products.

Huthwaite International 1 min read

Desoutter Gets value from Training

Desoutter get value from training and help their sales people to sell successfully regardless of the product or its price

Huthwaite International 2 min read

Consultative sales programme lifts IMS

IMS develop a consultative sales programme to rapidly upscale their sales capability. Fundamental Sales Techniques for professional sales teams – is aimed at the global sales force.

A consultative sales approach for GlaxoWellcome

Huthwaite International 2 min read

A consultative sales approach for GlaxoWellcome

GlaxoWellcome’s salespeople are using a consultative sales approach to differentiate the company from its competitors through developing a better understanding of customer needs.

Carrier Transicold – Revealing the Benefits of their Solution

Huthwaite International 1 min read

Carrier Transicold – Revealing the Benefits of their Solution

Carrier Transicold deliver SPIN® Selling to over one hundred sales staff in order to build value for their solution

Kinectrics Channels its Energies into SPIN®

Huthwaite International 1 min read

Kinectrics Channels its Energies into SPIN®

Kinectrics channel its energies into SPIN Selling. Solving complex technical problems in the energy business

Novartis Consumer Health: Teamworking for Togetherness

Huthwaite International 1 min read

Novartis Consumer Health: Teamworking for Togetherness

Novartis organise their resources and improve productivity by developing their teamworking skills.

Executive Network reaps a ten-fold return on their training investment

Huthwaite International 2 min read

Executive Network reaps a ten-fold return on their training investment

Executive Network harness the value a of sales training investment to achieve ambitious growth targets.

Standard Life Healthcare increase appointments using the Huthwaite Approach

Huthwaite International 3 min read

Standard Life Healthcare increase appointments using the Huthwaite Approach

After an award winning year of business awards. Standard Life work with Huthwaite International to increase appointments, building on success and growing market share.

Huthwaite and Peugeot Discover What the Best Salespeople Do

Huthwaite International 1 min read

Huthwaite and Peugeot Discover What the Best Salespeople Do

Peugeot discover what the best salespeople do and Introduce a blended learning programme that combines e-learning with face-to-face practice and feedback opportunities.

ITN Productions - Achieving creative sales excellence with SPIN®

Huthwaite International 2 min read

ITN Productions - Achieving creative sales excellence with SPIN®

ITN Productions is the creative production arm of ITN. The team produces a wide range of digital content including programmes, films and advertising and does so for a diverse audience including broadc

Dachser - a global player in a changing landscape

Huthwaite International 2 min read

Dachser - a global player in a changing landscape

How to capture and persuasively articulate value in the changing logistics environment.

Huthwaite International 3 min read

Presidents Institute - Creating an effective sales function in competitive peer to peer networks

Pfizer - Future Competence Finds Success

Huthwaite International 1 min read

Pfizer - Future Competence Finds Success

In a drive to develop the skills and increase the effectiveness of its sales team, Pfizer future Competence in Sweden has joined forces with Huthwaite International to create a training solution.

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All Case Studies Sales Negotiations

Since we’ve had SPIN training our conversion rate (won vs lost) has improved from 10% to 23%

Sales Manager EMEIA, Scientifica

It’s fantastic to see how the SPIN methodology helps to quickly develop a close relationship with the clients

Sales Manager IBERIA, Remote Sales Medtronic Spain

SPIN simply makes sales better and easier. I like to work in a very consultative way, so the SPIN methodology and structure completely makes sense to me and fits perfectly with the way I like to work.

COO Solsten Diagnostics International

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

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Huthwaite's Featured Case Study

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Check out our latest reviews!

Sales Manager EMEIA, Scientifica

Sales Manager IBERIA, Remote Sales Medtronic Spain

COO Solsten Diagnostics International

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

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