Huthwaite's Featured Case Study

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite International 2 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Scientifica uses SPIN Selling to convert more opportunities

Huthwaite International 2 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Huthwaite International 2 min read

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

How to overcome difficult negotiation tactics

Huthwaite International 0 min read

How to overcome difficult negotiation tactics

Negotiation tactics are commonplace in the world of business. Learn how to overcome challenging approaches with insights from Huthwaite International.

Negotiation techniques for challenging situations

Huthwaite International 0 min read

Negotiation techniques for challenging situations

Not every negotiation is plain sailing. Discover negotiation techniques you might come across and learn how to overcome tricky scenarios to achieve your desired outcomes.

Essity ensure their sales and marketing skills fully support their sustainability efforts

Huthwaite International 1 min read

Essity ensure their sales and marketing skills fully support their sustainability efforts

Essity ensure their sales and marketing skills fully support their sustainability efforts and align with their global values and initiatives.

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Huthwaite International 3 min read

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Find out how Sopra Steria chose the right sales methodology, challenged their consultants and ensured that new behaviours were sustained.

Huthwaite International 2 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Huthwaite International 2 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Huthwaite International 2 min read

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Anders Hjort 2 min read

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Learn how SPIN® Selling has helped Dachser to retain the high performance standards and recruit outstanding sales talent.

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Huthwaite International 3 min read

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Learn how Royal Mail found and addressed a pressing need to recruit a new generation of sales professionals with SPIN training

Pfizer use SPIN® for a Winning Combination

Huthwaite International 0 min read

Pfizer use SPIN® for a Winning Combination

Pfizer further develop their sales skills to meet new challenges of selling a growing range of products.

Dachser - a global player in a changing landscape

Huthwaite International 2 min read

Dachser - a global player in a changing landscape

How to capture and persuasively articulate value in the changing logistics environment.

Beckman Coulter delivers global sales training project

Huthwaite International 1 min read

Beckman Coulter delivers global sales training project

Beckman Coulter undertake a global sales training project. Implementing a common sales approach. Successfully delivered to salespeople worldwide.

How Atkins Global created sales excellence

Huthwaite International 2 min read

How Atkins Global created sales excellence

How Atkins Global achieved sales excellence with SPIN®

Does SPIN® Selling work? A company share their story

Huthwaite International 1 min read

Does SPIN® Selling work? A company share their story

In a video testimonial Atkins Global share their story of achieving sales excellence from a SPIN® selling implementation to 400 people.

How to measure and create value from service

Huthwaite International 3 min read

How to measure and create value from service

What’s the best way to train a field service team? learn how Waters are creating value for their customers

Siemens and Huthwaite reach for economic growth – in the toughest of markets

Huthwaite International 2 min read

Siemens and Huthwaite reach for economic growth – in the toughest of markets

What's next when a company as renowned and consistently excellent as Siemens, realises that the Greek market is one of the toughest sales environments in the world?

Urgo Medical - evidencing sales training return on investment

Huthwaite International 1 min read

Urgo Medical - evidencing sales training return on investment

Every organisation that embarks on a sales training project wants to know that it’s working. But how often can you actually prove it?

How SAP improved their commercial outcomes with SPIN® Selling training

Huthwaite International 4 min read

How SAP improved their commercial outcomes with SPIN® Selling training

Global software company SAP share their story of improved commercial outcomes from SPIN®.

How to effectively communicate to high-value customers

Huthwaite International 1 min read

How to effectively communicate to high-value customers

Are you trying to target high value sales? Find out how Oxford Instruments uses SPIN® Selling to effectively communicate to high value customers.

How did Urgo Medical increase sales by 20%?

Huthwaite International 0 min read

How did Urgo Medical increase sales by 20%?

In a short video testimonial Justin Cole, Managing Director at Urgo Medical, shares how Huthwaite International's SPIN® Selling implementation project has made a positive impact on sales for Urgo Medi

Huthwaite International 1 min read

SPIN® - A positive impact on sales

Demonstrating proof of consistent, sustained & contemporary return on investment, we share one of hundreds of client success stories of how SPIN® has made a positive impact on sales.

What case study are you looking for?

All Case Studies Sales Negotiations

Since we’ve had SPIN training our conversion rate (won vs lost) has improved from 10% to 23%

Sales Manager EMEIA, Scientifica

It’s fantastic to see how the SPIN methodology helps to quickly develop a close relationship with the clients

Sales Manager IBERIA, Remote Sales Medtronic Spain

SPIN simply makes sales better and easier. I like to work in a very consultative way, so the SPIN methodology and structure completely makes sense to me and fits perfectly with the way I like to work.

COO Solsten Diagnostics International

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

Develop your training plan now

Huthwaite's Featured Case Study

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Scientifica uses SPIN Selling to convert more opportunities

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

How to overcome difficult negotiation tactics

Negotiation techniques for challenging situations

Essity ensure their sales and marketing skills fully support their sustainability efforts

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results for their clients

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Scientifica uses SPIN Selling to convert more opportunities

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Pfizer use SPIN® for a Winning Combination

Dachser - a global player in a changing landscape

Beckman Coulter delivers global sales training project

How Atkins Global created sales excellence

Does SPIN® Selling work? A company share their story

How to measure and create value from service

Siemens and Huthwaite reach for economic growth – in the toughest of markets

Urgo Medical - evidencing sales training return on investment

How SAP improved their commercial outcomes with SPIN® Selling training

How to effectively communicate to high-value customers

How did Urgo Medical increase sales by 20%?

SPIN® - A positive impact on sales

What case study are you looking for?

Check out our latest reviews!

Sales Manager EMEIA, Scientifica

Sales Manager IBERIA, Remote Sales Medtronic Spain

COO Solsten Diagnostics International

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

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