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Global research

The sales and negotiation methodologies from Huthwaite International are some of the most researched and validated in the world. Download our research reports below to learn the science behind the practice and the differences you can make for you and your team.

SPIN® Selling – Evidence of Return on Investment

SPIN® Selling – Evidence of Return on Investment

Seven companies share their SPIN® journeys and return on investment evidence.

Read time: 30 minutes

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Improving Corporate Negotiation Performance

Improving Corporate Negotiation Performance

A benchmark study of how the world’s largest organisations negotiate.

Read time: 60 minutes

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How Well Are You Negotiating

How Well Are You Negotiating

Key insights from the biggest global survey into successful negotiating behaviours.

Read time: 25 minutes

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How to Create and Capture Value

A global study of the value-creating behaviours needed for successful selling.

A global study of the value-creating behaviours needed for successful selling.

Read time: 50 minutes

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Developing Effective Negotiation Skills

Developing Effective Negotiation Skills

Learn the behaviours skilled negotiators depend on to achieve successful negotiations.

Read time: 10 minutes

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Developing Sales Effectiveness

An outline of behaviours relied on by high performance sellers.

An outline of behaviours relied on by high performance sellers.

Read time: 10 minutes

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The Science Behind SPIN®Selling

earn the science behind SPIN® methodology.

earn the science behind SPIN® methodology.

Read time: 10 minutes

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